Privacy Policy live88 — Your Data Protection Is Our Priority

01 Introduction

Live88 takes member privacy very seriously. This Privacy Policy explains how we handle the personal information you provide when registering, using the platform, or interacting with our support team. By using live88 services, you agree to the practices described in this document.

This policy applies to all users of the live88 platform, including registered members, website visitors, and anyone who interacts with our platform through any device or channel. We encourage you to read this document carefully so you understand your rights and how we protect your interests.

Live88 acts as the data controller responsible for processing your personal information. If you have any questions about how we handle your data, please contact our data protection team through the channels specified in the final section of this document.

02 Information Collected

Live88 collects various types of personal information depending on your interactions with our platform. The following are the main categories of information we collect:

We only collect information that is strictly necessary to provide our services. Any information you voluntarily provide, such as communication preferences or additional profile details, will also be handled in accordance with this policy.

In some cases, we may receive information about you from trusted third-party sources such as identity verification agencies, payment processors, or our technology partners. Such information is used solely to complete your records and ensure account security.

03 How We Use Your Data

The information we collect is used for legitimate and transparent purposes. live88 will not use your data for any purpose outside the scope stated below without obtaining your consent first:

• Account Management — Create, maintain, and secure your live88 account, including the two-factor authentication process.
• Financial Processing — Process your deposits, withdrawals, and winnings settlements promptly and accurately.
• Regulatory Compliance — Fulfil legal obligations including KYC, anti-money laundering (AML), and reporting to relevant regulatory bodies.
• Platform Security — Detect, investigate, and prevent fraudulent activity, multi-account usage, and any other security threats.
• Service Communications — Send important notifications related to your account, platform updates, and security alerts.
• Marketing Communications — Deliver promotional offers and exclusive bonuses — only to members who have given consent to receive such communications.
• Platform Improvements — Analyse usage patterns to improve the performance, interface, and overall experience of the live88 platform.
• Responsible Gaming — Monitor betting patterns to identify signs of problem gambling and offer appropriate assistance.

04 Sharing Information With Third Parties

Live88 does not sell or rent your personal information to any third party. However, in the course of operating our platform, there are certain situations where we need to share information with carefully selected parties:

• Payment Processors — Payment partners such as DuitNow service providers, e-wallet providers, and banks that process your financial transactions. They receive only the minimum information required to process each transaction.
• Game Providers — Gaming technology companies that provide slots, Live Casino, and other games on the live88 platform. Data sharing is limited to information necessary to run the games.
• Identity Verification Agency — Third-party KYC services that help us verify the identity of new members to ensure compliance with anti-money laundering regulations.
• Regulatory Authorities — Regulatory bodies and law enforcement agencies where there is a legal obligation requiring disclosure of certain information.
• Technical Service Providers — Companies supporting live88's technical infrastructure, including server hosting, analytics, and cybersecurity services.

All third parties working with live88 are bound by strict confidentiality and data protection agreements. They are required to use your information only for the specified purposes and are not permitted to use it for any other purpose without our explicit consent.

05 Data Security & Protection Measures

Live88 continuously invests in sophisticated security infrastructure to ensure your personal data remains protected at all times. The key security measures we employ include:

• 256-bit SSL encryption for all data transmissions between your browser and live88 servers.
• Encryption of data stored in our databases using AES-256 standards.
• Two-factor authentication (2FA) system for an additional layer of protection during login.
• Continuous 24/7 security monitoring by our cybersecurity team.
• Regular security audits conducted by internationally accredited independent security firms.
• Strict access control policy — only authorised personnel may access sensitive data.
• Automated and encrypted data backup system to ensure service continuity.

While live88 employs industry-leading security measures, no system can guarantee 100% absolute security. You also play an important role in protecting your account by keeping your password confidential and not sharing your login credentials with anyone.

06 Cookie Policy

Live88 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device that help us recognise you and remember your preferences.

The following are the types of cookies used by live88:

• Essential Cookies — Strictly necessary cookies required for the platform to function properly, including login sessions and security settings. These cookies cannot be disabled.
• Performance Cookies — Help us understand how members interact with the platform to identify areas for improvement.
• Functional Cookies — Remember your preferences such as language, display settings, and favourite game selections.
• Analytics Cookies — Collect anonymised statistical data to help us understand overall platform traffic and usage patterns.

You can manage and delete cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality and user experience of the live88 platform. For guidance on managing cookies in different browsers, please refer to your browser's help page.

07 Your Rights Regarding Personal Data

As a live88 member, you have the following rights regarding your personal data. We are committed to respecting and facilitating the exercise of these rights:

To exercise any of the above rights, please contact the live88 data protection team via our platform's live chat. We will process your request within the timeframe required by applicable regulations, typically within 30 working days.

08 Data Retention Period

Live88 retains your personal data only for as long as necessary to fulfil the purposes stated in this policy, or as required by applicable laws and regulations.

• Active Account Data — Retained for as long as your account is active on the live88 platform.
• Data After Account Closure — Certain data may be retained for up to seven (7) years after account closure to meet financial reporting requirements and anti-money laundering compliance obligations.
• KYC Records — Retained for the period prescribed by applicable regulatory requirements, typically a minimum of five (5) years.
• Security Logs — Retained for 12 months for security incident investigation purposes.
• Marketing Data — Retained until you withdraw consent or close your account.

When data is no longer required, live88 will securely delete it using industry-standard data disposal procedures to ensure it cannot be recovered by any party.

09 Children's Privacy

The live88 platform is strictly for individuals aged 18 and above. We do not intentionally collect or process any personal information from individuals under the age of 18.

Should we find that we have inadvertently collected personal information from an individual under the age of 18, we will take immediate steps to delete that information from our systems and close the associated account.

10 Privacy Policy Amendments

Live88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. The "Last Updated" date at the top of this document will be revised whenever an amendment is made.

For significant amendments that affect your rights or how we use your data, live88 will notify you via your registered email or in-platform notification at least 14 days before the changes take effect. Your continued use of the live88 platform after the effective date of any amendment constitutes your acceptance of the updated terms.

We encourage you to review this Privacy Policy periodically to ensure you are always informed of how we protect your information. All previous versions of this Privacy Policy are available upon request from our support team.

11 Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or how live88 handles your personal data, our team is ready to assist you through various channels:

• Live Chat — Available 24/7 directly within the live88 platform. The fastest way to get an immediate response.
• Email — Send your written enquiry to [email protected]. We respond within 1–2 working days.

When contacting us regarding privacy, please provide your account username and a clear description of your request so we can process your case more quickly and accurately. All privacy-related communications are handled with the highest level of confidentiality.